These results explain reasoning behind the aforementioned emerging phenomenon. We also found that manga produces consistent arousal, continually enforcing positive attitude and behavioral intention in imitating its visuals a feature found lacking within non-manga. Results showed that manga excels in term of perceived attractiveness compare to non manga and there are significant relationships between perceived attractiveness, perceived easiness and behavioral intention aspects that support the viability of the developed model within manga that leads to the imitating behavior. We then conducted exploratory experiments to assess the viability of the theoretical model by comparing participants’ subjective evaluation in term of their perceived attractiveness, perceived easiness and behavioral intention in imitating visuals of manga, non-manga and their own personal preferences. Following the social cognitive theory on self-efficacy and behavior change, we developed a theoretical model of relationship between manga’s perceived attractiveness, perceived easiness in drawing similar visuals, self-efficacy and outcome expectancy, which would lead toward positive attitude and behavioral intention in imitating its visuals. Derived from the curiosity relating the phenomenon on the emerging of Japanese manga’s influenced drawings among Indonesian youths, this thesis explores the relationship between attractive visuals appearance of manga and their subsequent behavior in imitating its visuals.
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